The Mosso brand
Version 0. The idea is the bounce: every animator starts with a bouncing ball. In the logo, the ball's trail draws the "m" and the ball lands as the first "o".
The logo, moving
Logo files
Colour
Warm paper and warm ink, never pure white or black. One accent: the ball red, on 3 to 5 percent of any view.
#f8f3eb
oklch(96.5% 0.012 80)
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oklch(93.5% 0.014 80)
#1e1713
oklch(21% 0.014 50)
#433b36
oklch(36% 0.014 55)
#69625b
oklch(50% 0.014 60)
#e54728
oklch(62% 0.2 33)
Motion palette
Only for animation content: presets, demos and the library, when a user has no brand kit yet.
#e54728
#2961ce
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#6fd5b0
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Type
Gabarito for headlines
Geist for everything you read: body text, the editor and the app. Both are free under the SIL Open Font License, so they can be self-hosted and used in exported files.
Geist Mono for numbers: 00:02.40 · 60 fps · 1080 × 1080
Voice
Plain, warm and exact, like a craftsperson talking to a peer. Short sentences. Name the format, the size and the frame rate. Say what it does not do yet. No hype words, no invented numbers, no dashes.