Animated social media post
A portrait post: headline, subline and a button, with shapes floating around.
Change anything, then export a GIF, an MP4 or a transparent video.
The sample look, font and background are shared. Anyone with the link can read the text you include.
Free download
Free for your own projects and client work, including commercial use. Read the licence
What it's good for
It is 1080 × 1350 pixels and 4 seconds long, and it plays once, then rests on its last frame. It comes with a background, which you can switch off above to get a transparent file.
The colours come from your brand kit. Change the timing in the editor. Type in the box above and the words change as you go.
- Sale and launch posts on Instagram and LinkedIn
- Paid social ads
- Promo banners in your app
- Instagram and LinkedIn feed posts
- Stories and reels
How to use it on a website
- Pick your brand and words above, then download the dotLottie file.
- Add it to your site's files, for example as
/animations/social-promo.lottie. - Paste the code where the animation should play.
Without code
- Webflow: upload the Lottie JSON file in the Assets panel, then drag it onto your page.
- Framer: add a Lottie component and give it the JSON file.
- WordPress: use a Lottie block plugin and upload the JSON file.
Need it as a GIF or a video? Download the Lottie JSON and use the free Lottie to GIF or Lottie to MP4 converter, or check any file in the Lottie viewer.
For the steps in Mosso, read Edit a template.
Use it in code
Download the file, then copy the code for your platform. It plays once, and it holds a still frame for people who ask for less motion.
- Put
social-promo.lottiein your site'sanimationsfolder, so it loads from/animations/social-promo.lottie. - Paste this where it should play.
<script type="module" src="https://cdn.jsdelivr.net/npm/@lottiefiles/dotlottie-wc@0.10.0/dist/dotlottie-wc.js"></script>
<dotlottie-wc src="/animations/social-promo.lottie" autoplay data-still="0.667"
role="img" aria-label="Social promo"
style="display: block; width: 100%; aspect-ratio: 4 / 5"></dotlottie-wc>
<script>
// People who ask for less motion see a still frame: data-still is how far in, from 0 to 1.
if (matchMedia('(prefers-reduced-motion: reduce)').matches) {
const players = document.querySelectorAll('dotlottie-wc');
players.forEach((el) => el.removeAttribute('autoplay'));
customElements.whenDefined('dotlottie-wc').then(() => players.forEach((el) => {
const player = el.dotLottie;
if (!player || !el.dataset.still) return;
const show = () => player.setFrame(Math.round(Number(el.dataset.still) * (player.totalFrames - 1)));
if (player.isLoaded) show();
else player.addEventListener('load', show);
}));
}
</script>Good to know
Pick the right size
Portrait 1080 × 1350 fills the most space in Instagram and LinkedIn feeds. Use 1080 × 1920 for stories and reels. In Mosso you can change the canvas size.
Say it in the first second
People scroll fast, so make the main words appear early instead of saving them for the end.
Export for the platform
Social apps want MP4 video, and email wants GIF. Mosso exports both from the same project.
Respect reduced motion
Some people ask their device for less motion. Check prefers-reduced-motion and show a still frame for them instead.
Questions
Is this social promo animation free?
Yes. A free account lets you download up to 50 library animations a day. You may edit these animations and use them in personal and commercial work, including client projects. Third party parts keep their own licences. Keep the supplied notices and credits when you share them. Mosso does not require a credit for its own work. The restriction on reselling Mosso templates does not limit rights granted by third party licences.
Can I change the colours and the words?
Yes. Pick a sample look above to see how it changes, and type your own words in the box. Open the Mosso project to edit its layers, timing and effect settings, and add your logo. Imported files may have fewer editable parts.
Should I download Lottie JSON or dotLottie?
dotLottie is the same animation in a zipped file, so it is smaller: this one is about 13 KB instead of 41 KB. Use it with the dotLottie players for the web, React, iOS and Android. Pick Lottie JSON when a tool asks for a .json file, like Webflow or lottie-web.
Can I get it as a GIF or a video?
Yes. Open it in Mosso and export a GIF, an MP4, a WebM video or PNG frames, all from the same project.
Can I post this on Instagram?
Yes. Open it in Mosso and export an MP4. Instagram, TikTok, LinkedIn and X all accept MP4 video.
Make it yours in Mosso
Change the words, colours, timing and size, add your logo, and export Lottie, GIF, MP4 or transparent video. Or start from a blank canvas and make something new.