Colour palette logo animation
Your brand colours start as a row of dots, then stretch into tall swatches that show their hex codes.
Change anything, then export a GIF, an MP4 or a transparent video.
The sample look, font and background are shared.
Free download
Free for your own projects and client work, including commercial use. Read the licence
What it's good for
Have your own logo? Try the logo animation maker or convert it to SVG.
It is 1920 × 1080 pixels and 4.5 seconds long, and it plays once, then rests on its last frame. It comes with a background, which you can switch off above to get a transparent file.
The colours come from your brand kit. Change the timing in the editor.
- Intros and outros for YouTube and social videos
- App splash screens
- The first slide of a presentation
- Slides in a presentation
How to use it on a website
- Pick your brand above, then download the dotLottie file.
- Add it to your site's files, for example as
/animations/color-palette-reveal.lottie. - Paste the code where the animation should play.
Without code
- Webflow: upload the Lottie JSON file in the Assets panel, then drag it onto your page.
- Framer: add a Lottie component and give it the JSON file.
- WordPress: use a Lottie block plugin and upload the JSON file.
Need it as a GIF or a video? Download the Lottie JSON and use the free Lottie to GIF or Lottie to MP4 converter, or check any file in the Lottie viewer.
For the steps in Mosso, read Set up your brand kit.
Use it in code
Download the file, then copy the code for your platform. It plays once, and it holds a still frame for people who ask for less motion.
- Put
color-palette-reveal.lottiein your site'sanimationsfolder, so it loads from/animations/color-palette-reveal.lottie. - Paste this where it should play.
<script type="module" src="https://cdn.jsdelivr.net/npm/@lottiefiles/dotlottie-wc@0.10.0/dist/dotlottie-wc.js"></script>
<dotlottie-wc src="/animations/color-palette-reveal.lottie" autoplay data-still="0.733"
role="img" aria-label="Colour palette"
style="display: block; width: 100%; aspect-ratio: 16 / 9"></dotlottie-wc>
<script>
// People who ask for less motion see a still frame: data-still is how far in, from 0 to 1.
if (matchMedia('(prefers-reduced-motion: reduce)').matches) {
const players = document.querySelectorAll('dotlottie-wc');
players.forEach((el) => el.removeAttribute('autoplay'));
customElements.whenDefined('dotlottie-wc').then(() => players.forEach((el) => {
const player = el.dotLottie;
if (!player || !el.dataset.still) return;
const show = () => player.setFrame(Math.round(Number(el.dataset.still) * (player.totalFrames - 1)));
if (player.isLoaded) show();
else player.addEventListener('load', show);
}));
}
</script>
Good to know
Keep it under three seconds
Long intros get skipped. Two to three seconds is plenty for a logo reveal.
Use a simple version of your logo
Logos with fewer, bolder shapes animate better and stay readable when small. An SVG file works best.
End on a still
Let the logo rest for a moment at the end, so the last frame works as a thumbnail too.
Respect reduced motion
Some people ask their device for less motion. Check prefers-reduced-motion and show a still frame for them instead.
Questions
Is this colour palette animation free?
Yes. A free account lets you download up to 50 library animations a day. You may edit these animations and use them in personal and commercial work, including client projects. Third party parts keep their own licences. Keep the supplied notices and credits when you share them. Mosso does not require a credit for its own work. The restriction on reselling Mosso templates does not limit rights granted by third party licences.
Can I change the colours?
Yes. Pick a sample look above to see how it changes. Open the Mosso project to edit its layers, timing and effect settings, and add your logo. Imported files may have fewer editable parts.
Should I download Lottie JSON or dotLottie?
dotLottie is the same animation in a zipped file, so it is smaller: this one is about 16 KB instead of 79 KB. Use it with the dotLottie players for the web, React, iOS and Android. Pick Lottie JSON when a tool asks for a .json file, like Webflow or lottie-web.
Can I get it as a GIF or a video?
Yes. Open it in Mosso and export a GIF, an MP4, a WebM video or PNG frames, all from the same project.
Can I use my own logo?
Yes. In Mosso, add your logo as an SVG or an image and put it where the sample mark is. Your colours and fonts come from your brand kit.
Make it yours in Mosso
Change the words, colours, timing and size, add your logo, and export Lottie, GIF, MP4 or transparent video. Or start from a blank canvas and make something new.